“The More You Sweat, the Less You Bleed” by Joan Kent, PhD

 

I first saw this quote in a Reebok ad. Since then, I’ve learned it was taken from a statement by George Patton: “The more you sweat in peace, the less you bleed in war.”

 

Patton’s statement has nothing to do with this article, so let’s stick with the Reebok ad!

 

Reebok clearly meant the harder we work in training, the less we suffer in performance, that is, on race day.

 

As obvious as that will seem to athletes, I’d like to take the concept a step further to food — and specifically to sugar.

 

How true the Reebok statement is became clear recently when a man at work was finishing up lunch with some cookies. Someone at work warned him not to eat them in front of me (a recovered sugar addict), and the man calmly replied, “Joan doesn’t care.”

 

How Great Is It Not to Care?!

 

He was absolutely right. That made me realize how fortunate I am to have gone through the struggles of my sugar journey — incidentally, it was back when there was no help, no understanding of sugar addiction, no books, no coaches, just smirking.

 

Several months before that, a different man at work was deliberately eating — in front of me — cookies made by a woman on the staff. He was trying to tempt me by closing his eyes and moaning with pleasure as he ate each bite. (Eye roll here.)

 

I’ve told that story to a few of my clients, and they react strongly. Maybe they’re imagining how difficult it would have been for them. Or maybe they’re thinking he was acting kinda jerky. But what Cookie Monster didn’t realize was, “Joan doesn’t care.”

 

I simply don’t care what other people eat, no matter what it is – even right in front of me.

 

Quitting sugar takes less time than people think. If you do it the right way, you can be through it in under a week.

 

Of course, if you want permanent results, it doesn’t end there. It’s necessary to:

• eat differently.
• deal with the cravings that will come up frequently at first.
• stick with the new food plan so the cravings diminish and finally stop.

 

That’s the Key Point:  The Cravings Stop

 

And eventually, you reach the point of not caring. Seriously, I don’t notice what people eat unless someone goes out of his way to make noises.

 

Truth? I almost felt sorry for Cookie Monster. He was trying to be mean but had no idea how little it would affect me.

 

To me, cookies aren’t food; they’re not temptations. I ignored the two boxes of them at work that sat for weeks on the desk right next to me without a care. And just so you know, I used to love cookies. And brownies. And cake, and ice cream, and fudge, and donuts, and ….

 

“The More You Sweat”

 

So I don’t bleed on race day — and every day is race day — because I was willing to sweat for a short time in training. That’s true freedom from sugar.  And it’s there for you.

 

If you’d love to get to that feeling of freedom, I’d love to help you. I invite you to find out how by visiting www.LastResortNutrition.com .

 

Schedule your absolutely free Empowered Eating Consult® and discover how easy it is to find freedom around sugar, how well it works — and how great you’ll feel knowing you did it!

 

Brought to you by Dr. Joan Kent, best-selling author of Stronger Than Sugar: 7 Simple Steps to Defeat Sugar Addiction, Lift Your Mood and Transform Your Health.